Wisconsin Digital Symposium

David Rogers

Author, CxO Advisor, Keynote Speaker, Faculty, Columbia Business School

David is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books.

His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. Rogers defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking. In his newest book, The Digital Transformation Roadmap, Rogers tackles the biggest barriers to DX success and offers a blueprint to rebuild any organization for continuous digital change.

Martina Lauchengco

Author, Coach, Keynote Speaker, Lecturer, UC Berkeley’s Graduate School of Engineering

Martina is the author of LOVED: How to Rethink Marketing Tech Products, a #1 Amazon Best Seller. She spent 30 years as a marketing and product leader. She started her career working on market-defining software, Microsoft Office and Netscape Navigator. She teaches what she’s learned with Silicon Valley Product Group and is a lecturer at UC Berkeley’s graduate school of engineering. As a partner at Costanoa Ventures, she sits on multiple boards and coaches startups. Martina holds a B.A. in Political Science and M.A. in Organizational Behavior from Stanford University.

 All times listed are in CST.

8:00 am: Breakfast and Networking
8:30 am: Welcome – Doug Barton
8:35 am: Keynote – Digital Transformation Roadmap – David Rogers
9:25 am: Strategic Briefing
9:35 am: Keynote – The Three Myths of Product – Martina Lauchengco
10:15 am: Strategic Briefing
10:25 am: Break and Poster Gallery
10:40 am: Distinguished Executives Panel
12:00 pm: Lunch
12:30 pm: Luncheon Lightning Talks

• The 10 Things You Wish You Knew About Forecasting Before You Started  – Dr. Enno Siemsen
• Trustworthy Human-Technology Partnerships for the Future of Work – Dr. Ranjana Mehta
• The Era of Edge Computing – Dr. Suman Banerjee

1:00 pm: Adjourn to Poster Gallery

This year’s event will be held both in person at Union South (Varsity Hall) and offered virtually. In-person registration includes lunch and additional learning and networking opportunities.

In-person registration fee: Members $200 | Non-Members $250

Virtual-only registration fee: Members $50 | Non-Members $75

Register now!

Convince Your Supervisor: Here’s a letter you can edit and send to your supervisor to make the case for participating in the Wisconsin Digital Symposium.

Union South is located on the UW–Madison campus at 1308 W Dayton St (Get directions)

Parking

Several campus lots are near Union South, including one underneath the building itself. Visitor parking on campus is first-come, first-serve. Here are the lots nearby:

• Lot 80 (1308 W Dayton St: Map)
• Lot 17 (1525 Engineering Drive: Map)
• Lot 20 (1390 University Ave: Map)

Check Visitor Parking Availability for an updated status page on the number of vacant visitor stalls available in these lots and others on campus.

Lodging

If you are looking to arrive the day before and spend the night, there are several options available nearby.

• Union South: Reservation can be made by calling Union South Hotel directly at (608) 263-2600.
  Stay in the heart of it all at one of the only hotels on campus. The Wisconsin Union Hotel is conveniently located in Union South, near Camp Randall and the west end of campus. 60 modern guest rooms in this LEED Gold 2011 building offer a variety of options for your stay. Plus, enjoy included parking with your reservation.
• The Graduate: Reservations can be made by calling The Graduate directly at (608) 257-4391.
  The Graduate Madison is located just steps from Madison’s iconic State Street district’s dining and shopping, and a stone’s throw from the Memorial Union. The Graduate offers unique amenities near the heart of UW-Madison’s campus.  Enjoy Camp Trippalindee, a summer camp themed rooftop bar with breathtaking views of the State Capitol and picturesque Lake Mendota, a café serving coffee and all-day breakfast in the lobby, and a 24-hour onsite gym.  Enjoy a room design inspired by the lakeshore and college lifestyle complete with cozy beds, workstations, an HD TV, docking stations, and a lounge chair.  Valet parking is available, and pets stay free!
• Hampton Inn & Suites: Reservations may be made by calling the Hampton Inn & Suites Madison Downtown directly at (608) 255-0360.
  The Hampton Inn & Suites sits blocks from the heart of downtown Madison, located within walking distance of the Memorial Union and many great local restaurants, shops, and other attractions. Rooms include a 42-inch LCD TV, microwave, a mini-refrigerator, and many additional comfort amenities. Take advantage of the free Wi-Fi and on-site business center to keep you connected. Take a swim no matter the season in the indoor pool and stay in shape in the fitness center. Free hot breakfast is available, or try Bassett Street Brunch Club, a local favorite attached to the hotel.

This event wouldn’t be possible without the support of our incredible sponsors. Thank you to CBS-Consulting Inc, Tquila and UiPath for sponsoring this event.