UW-Madison School of Journalism and Mass Communication’s Post

Considering the interactions between advertising, race, and society in the marketing classroom, "Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective" from Hyunsun Yoon and Aidan Kelly can be found here:

In communications and marketing, being edgy is the dream. Nonetheless, we learned there is a difference between the public and private sector in marketing. https://lnkd.in/gQKbGNBe

Struggling to convey your school's unique value to parents and students? Slater Strategies specializes in crafting compelling narratives through digital marketing. What's the story you want to tell? Let's create it together. #FinallyMarketingThatWorks #SchoolSuccess

📽️ NEW SERIES UPCOMING! Get ready to learn all about education advertising like never before. We're unveiling our newest series soon to help redefine and power up your marketing strategy! 🔴 Subscribe to our YouTube channel: https://lnkd.in/deAncFDn #BusinessGameChangers #GrowthHacking #FutureOfEducationMarketing

Marketing and advertising are often used interchangeably, but they're actually quite different. Marketing is all about understanding your target audience, crafting the right messaging, and building long-term relationships. Advertising, on the other hand, is more focused on the tactical execution of campaigns to promote your products or services. check out the PDF. It's packed with insights that'll help you level up . Let me know what you think !!!! #DigitalMarketing #Advertising #Marketing #amritsardigitalacademy

The Brighter Futures Indiana Marketing Best Practices Guide equips early care and education programs with the marketing tools they need to be most effective in today’s dynamic environment, from program launch to future growth phases.

Struggling to find the perfect photo for your website? "Don't worry so much about having an Instagram-perfect school, but actually capture the kids that are thriving there," says enrollment marketing expert Ashley MacQuarrie. Highlighting the genuine experiences of your students connects with your audience and enhances your brand presence on your website. Hear more tips from Ashley about how your school website can drive enrollment at the link. https://hubs.la/Q02q-hMB0

"This is really a peak time when parents are starting to plan," says enrollment marketing expert Ashley MacQuarrie, "it's important for you to show up where they're looking." Investing in your marketing content is a great way to ensure that your school will benefit from the spring enrollment peak. Listen to the full conversation about enrollment in the new year at the link. https://hubs.la/Q02hpZSB0

Is your audience seeing 💩💩💩 while you see 🐻🐻🐻? It’s not done on purpose, but many marketers are ‘the parents’. Not seeing your comms from your audience’s perspective won’t just guarantee sh*t results… it’s the quickest way to flush away your marketing budget too. If you’re relatively nearby, I’ll be explaining how the importance of the right perspective can transform your creative marketing campaigns, at this Thursday’s Northampton Marketing Meetup. Link to tickets in the comments. And if you can’t make it, when it comes to your campaign creative please remember to be the proverbial baby too… not just the parent.

🌟 Spotlight on Success 🌟 Dive into this article by Chris Huebner featuring 5 inspirational higher ed marketing campaigns that made a difference. #highered #higheredmarketing #marketingcampaign Read more: https://lnkd.in/e6jVEGqg