UW-Madison School of Journalism and Mass Communication’s Post

Bassey Etim (BA '08) has had a remarkable career in technology journalism. He gained recognition for covering the rise of populists in Wisconsin politics, leading to his recruitment by the New York Times during college, where he worked for ten years. Bassey also served as the editor and product manager for Perspective, a machine learning project in collaboration with Google. He currently serves on the boards of The Center for Media Engagement at the University of Texas and Madison Commons at the University of Wisconsin. Leaving the Times in 2019, Etim became the Editorial Director for Canopy, focusing on ethical machine learning and recommendation technology. He later transitioned to CNN, working on Direct to Consumer efforts and overseeing Editorial for CNN Personalization. Now Bassey is working with Machines on Paper, a blog about AI in media, connected to his consulting practice, where organizations seek his expertise in addressing complex issues in technology and media. To learn more about Bassey and his amazing career, advice for current J-Schoolers, and favorite J-School memory, check out this article. https://buff.ly/3SCf0V0

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